Lucky & Prince food that delivers health, wellbeing and happiness to the pet owner.

Lucky & Prince food contains all natural ingredients making it the best pet food for keeping your dog happy and healthy and in peak condition.

Our Philosophy is:

'If You Can't Pronounce It, Don't Feed It'

At Lucky & Prince, we believe that making great dog food makes a difference for your pet as well as you. We believe in the highest standard of human grade dog food range 100% made in Germany in the heart of Bavaria to support healthy dog growth and development at competitive pricing.

Our values are:  

NATURAL- NO NASTIES Natural and species appropriate food

  • 100 % natural ingredients in food-grade quality
  • No antioxidants, sugar and chemical binders
  • No fillers
  • Without pre-treated raw materials, No industrial or feed grains
  • No colouring, flavouring and preservatives
  • 80% protein based
  • We promise to never use cheap and unnecessary additives to fill our food
  • We promise to only use the finest cuts of breast meat or fish fillet in sausages
  • We promise to only use the highest level and quality animal protein
  • We promise to only ever use the ingredients listed nothing more, and nothing hidden



  • German quality and high end ingredients including superfoods
  • Only the freshest meat sourced from local farms, no freezing or long term storage
  • Short production to delivery timeline
  • 100% Natural Ingredients
  • 100% Human Food Grade Quality



Ecologically packaged (we say NO to cans) ecological packed in a specially developed 7-layer synthetic casing (kunstdarm)

 –   NO more unhygienic packaging waste is an issue for our customer

  • Locally sourced from farms farm sourced directly from small regional slaughterhouses, game and poultry farms
  • Made with love by a family owned dog lover established for 30 years in producing quality food

Why Choose Lucky & Prince ?

We are PAW-SOME!

At Lucky & Prince we are a small, independent company we have created a number one “U.K. first”  human grade sausage in an eco-friendly casing that we’re extremely proud to say have challenging the perceptions of pet food around the world.

We take our responsibilities seriously…

We take the sourcing and handling of our ingredients very seriously.

We do this because we believe that making great pet food makes a difference.

Lucky & Prince  is not part of a large multinational organisation that makes everything from household cleaners to chocolate bars; we are an independent specialist that makes what we believe is the best available dog food in the world.

All of our ingredients are ethically and locally sourced to avoid long transportation.

Real ingredients to support real benefits.

Each ingredient is selected by Lucky & Prince to provide a real health benefit for your pet. (please see nutrition for more information).

The prime cuts of human grade turkey, lamb, horse, beef steak or salmon fillet, are human grade. They are the same quality as those found prepared meals for families around the world.

Not all protein is the same…
Protein is an essential nutrient which helps the building of body tissues (including muscle), forms the basis for enzymes (substances needed for body function) and is involved in the prevention of disease. The source and quality of the protein in your pet’s diet is therefore really important.

Good nutrition is built on a good foundation that’s why the high quality animal protein in the No 1 ingredient in all Lucky & Prince complete wet dog foods.

90 days money-back guarantee

We have no doubts that your dog will love Lucky & Prince. The taste and texture of our treats have been specially developed for picky doggos. If for some reason your dog still doesn't like the treats, we'll refund your purchase price up to 90 days after the initial purchase, no questions asked