How much to feed
Feeding the right amount is just as important as feeding the right food. We recommend 2-4 % of your dogs bodyweight. Depending on your dogs shape and activity level.
Once your dog is settled on to a food, keep an eye on his weight as this is the easiest way of telling whether or not the feeding amounts are correct. Compare your dog's body shape to the dogs pictured above. Your dog is at his ideal weight when you can feel, but not easily see, the last two or three ribs and when there is an easily identifiable waist line when looking down from above. If your dog is too thin on the other hand, try increasing the feeding amounts by 10% or changing to a higher calorie diet.
Occasionally, dogs fed too much do not gain too much weight, but instead develop digestive problems or other health issues. If a dog is fed much more than needed, the body might respond by rushing the food through in the form of diarrhoea which may in time actually lead to weight loss. If your dog has any health problems for more serious conditions consult your vet.
A dog's digestive system needs time to fully adjust to a new food. For this reason we always recommend introducing a new food over several days to make the change as smooth as possible. The easiest way would be to feed 75% of the old diet with 25% of the recommended feeding amount of the new food for a day or two, followed by 1-2 days at 50/50 and for the last couple of days feed 25% of the old food with 75% of the new. A slow change is especailly important for dogs with sensitive stomachs which may need to be changed over a longer period.